Is Boostly just a website company?

No. The website is the foundation. The wider system helps you manage guest relationships, market consistently and encourage repeat bookings.

Do I have to stop using Airbnb, Vrbo or Booking.com?

No. The aim is to make OTAs part of your channel mix rather than the entire business.

Can Boostly help if I already have a website?

Yes. The team can assess whether your current website, booking flow, integration and follow-up system are capable of supporting direct bookings.

What PMS platforms does Boostly support?

Boostly connects with more than 30 compatible systems. Functionality varies by provider, so compatibility is confirmed during the call.

How long does the website take?

The target timeline is approximately 30 days from onboarding, depending on the required content, access, integrations, feedback and approvals.

Will I own the website?

The approved Boostly offer includes a custom WordPress website owned by the client. Final ownership, hosting and transfer terms match your signed agreement.

Is Boostly suitable for a single-property host?

It can be. Suitability depends on demand, revenue, goals, market and the direct-booking opportunity.

What happens during the strategy call?

The team reviews your portfolio, current booking mix, OTA reliance, website, PMS, goals and obstacles. The purpose is to determine fit and explain the recommended next step.

Do I need to be good at marketing?

No, but you must be willing to implement. Boostly provides tools, training, templates, coaching and support to make the process clearer and more manageable.

Does Boostly include SEO?

Your website includes an SEO-friendly WordPress foundation. Boostly does not promise specific rankings or traffic.

Direct-booking websites and marketing systems for short-term rental hosts

Build a Direct-Booking Business
You Own

Q: Does Boostly guarantee bookings?

No website automatically guarantees bookings. Boostly offers a 65% direct-booking guarantee: follow the system and complete the agreed implementation requirements, and if you do not reach 65% direct bookings within 12 months, Boostly will continue working with you for free until you do and refund your investment in full. The guarantee is subject to eligibility, onboarding, tracking, participation and implementation requirements, and full terms apply.

Boostly gives short-term rental hosts and property managers the website, guest marketing system, strategy and support needed to reduce OTA dependence, generate more direct bookings and turn past guests into repeat guests.

Book a Free Strategy Call See Why Boostly Is Different

Tell us about your properties, current booking mix and goals. We will help you understand the clearest route forward.

2,000+

hosts supported

25+

countries

$1bn+

member direct-booking revenue

30+

PMS integrations

You May Own the Property.
But Do You Own the Booking?

Airbnb, Vrbo and Booking.com can introduce you to new guests.

But when nearly every booking comes through them, they also control the visibility, rules, customer relationship and a percentage of the revenue.

You do the work. You create the stay. You earn the reviews.

But the platform remains between you and the guest — and that becomes especially expensive when a guest who already knows your business books through an OTA again.

The problem is not using OTAs. The problem is having no reliable channel without them.

OTA Dependence Costs More Than Commission

Pay commission repeatedly

You may pay an OTA again when a previous guest returns.

Lose the guest relationship

Without an owned database, follow-up becomes inconsistent or impossible.

Accept platform risk

Visibility, reviews, rules and account decisions remain outside your control.

Build someone else’s brand

Guests remember the platform instead of the hospitality business that delivered the stay.

A stronger business uses OTAs as one source of bookings, not the owner of the entire customer journey.

OTA fee calculator

How Much of Your Revenue Is Leaving Through OTA Fees?

Enter a few numbers to estimate what OTA dependence may be costing your business each year.

Your numbers

Number of listings3Average nightly rate$180Occupancy rate70%Bookings through OTAs85%Average OTA commission16%

Estimated result

Same properties. Same nightly rate. More revenue kept in your business.

Estimated annual booking revenue$137,970

Estimated annual OTA fees$18,764

Estimated fees at 65% direct bookings$7,726

Estimated amount retained in the business

$11,038 / year

About $920 a month back in your business.

Based on the figures you entered

Book a Free Strategy Call

Review your current booking mix and direct-booking opportunity with the Boostly team.

This calculator is illustrative. Actual fees, booking performance and savings vary by property, platform, market and implementation.

What Changes When You Own the Booking Journey?

OTA-dependent

The platform owns the first point of contact
Commission is paid repeatedly
Past-guest marketing is limited
Rules remain outside your control
The platform builds the loyalty
Repeat guests may still book through the OTA
Visibility can change without warning

Direct-booking capable

Guests can book through your own brand
You build a first-party guest database
Past guests can be contacted directly
Repeat stays can be encouraged
You control the booking experience
You keep more booking value
OTAs become supporting channels

Direct booking is not about disappearing from Airbnb. It is about building an alternative you control.

A Website Is Not a Direct-Booking Strategy

Many hosts already have a website. The real question is whether it produces bookings.

A website can look professional and still fail because there is no clear reason to book direct, no trusted booking journey, no guest database, no follow-up system, no marketing plan and no support after launch.

Boostly was built to solve the problem behind the website, not merely redesign the pages.

Brochure site

Looks fine. Books nothing.

Boostly system

Built to convert and follow up.

Why ordinary hospitality websites underperform

Built for appearance rather than conversion
Created by people who do not understand short-term rentals
Disconnected from guest follow-up
No repeat-booking process
No plan after launch
No implementation support

Why Boostly?

Because You Need More Than Someone Who Can Build Pages

The website, booking journey, PMS integration, guest CRM, marketing, education and support are designed to work together. Most providers deliver one piece. Boostly helps connect the whole system.

Built specifically for hospitality

Boostly understands how short-term rental guests search, compare, trust, book and return.

More than a website

The website connects with CRM, follow-up, content, strategy, training and ongoing implementation.

Human support throughout

Clients receive project guidance during the build and customer success support after launch.

Built around ownership

The goal is to help hosts own the website, guest relationship, brand, data and long-term booking channel.

Typical website provider

Builds a set of pages
May not understand hospitality
Ends the project at launch
Leaves marketing to the client
Provides limited guest follow-up
Focuses on appearance

Boostly

Builds a direct-booking foundation
Specialises in short-term rentals
Supports implementation after launch
Connects marketing and follow-up
Helps organise guest relationships
Focuses on bookings and ownership

You do not need another website sitting online. You need a booking channel that helps guests find you, trust you, book with you and return to you.

Book a Free Strategy Call

See whether your current setup is missing the system around the website.

Website. Marketing. Integrations. Support.

Everything Needed to Build the Channel Around the Website

Website system

Custom WordPress direct-booking website
Mobile-first design
Guest-trust structure
Conversion-focused booking journey
SEO foundations
Website ownership

A professional booking asset built around the property, the guest and the decision to book direct.

Guest marketing system

Guest CRM
Email follow-up
Repeat-booking communication
Social content support
Blog and website content
AI-assisted content creation

A structured way to stay visible, nurture enquiries and bring previous guests back.

Integration system

30+ PMS integrations
Compatible booking-engine connections
Availability
Pricing
Calendar synchronisation
Guest information

A setup designed to fit the way the hospitality business already operates.

Support system

Dedicated project support
Customer success support
Live coaching
Boostly Academy
Private host community
Ongoing direct-booking guidance

Support that continues after launch so the website does not become another unused online brochure.

Why the System Matters More Than Any Single Tool

1. Traffic

Guests discover the business through search, referrals, social content, email, repeat visits and existing demand.

2. Trust

The website gives guests confidence in the property, brand and booking process.

3. Booking

The guest completes a clear direct-booking journey.

4. Guest data

The business builds an owned relationship rather than losing the customer inside a platform.

5. Follow-up

Past guests and enquiries receive relevant communication.

6. Repeat booking

Guests have a reason and a route to return directly.

A website without this system is a page. A website connected to this system becomes a business asset.

Mark Simpson, Founder of Boostly

Built by a host for hosts

I Got Tired of Giving the OTAs Control of My Business

I know what it feels like to create the experience, earn the reviews and do the work, only to watch an OTA keep control of the guest relationship.

That frustration led me to build a direct-booking system for my own hospitality business. Then other hosts asked for help doing the same.

Over the last 10 years, Boostly has helped more than 2,000 hosts across more than 25 countries build stronger direct-booking businesses and generate more than $1 billion in member direct-booking revenue.

Boostly was not created to tell hosts to abandon OTAs. It was created to make sure they are never completely dependent on one.

“The mission is simple: help hosts own their brand, own their guest relationships and keep more of what they earn.”

Book a Free Strategy Call

Understand the clearest route forward.

Real hosts. Real direct-booking outcomes.

What Changes When Hosts Stop Treating the Website as the Finish Line

Rose Tipka

Before: A DIY website guests did not trust enough to use.
Turning point: A stronger direct-booking presence and repeat-guest system.

80% direct bookings and 40% repeat guests

Read the full story →

Stephanie, By the Sea Holidays

Before: Spent €10,000 on an agency website that generated no bookings.
Turning point: Moved to Boostly and implemented the direct-booking system.

€20,000 in bookings within three weeks

Read the full story →

Sergio, The Jungle House

Before: A returning guest found the direct route confusing and returned to Airbnb.
Turning point: Improved the booking journey and direct-booking strategy.

Revenue quadrupled

Read the full story →

Seth, Six Gen Rentals

First direct booking covered the website cost

The business went on to scale toward $2M+ in annual revenue.

Caroline

75% direct bookings and 20% repeat guests

A more controllable business with major staffing savings.

Harro, Hive at 52

90% direct bookings and 60% repeat guests

Built strong direct and repeat demand with far more freedom.

Customer results vary according to market, property type, demand, pricing, implementation, traffic and participation.

Book a Free Strategy Call

See what a realistic direct-booking path could look like for your business.

Hosts Say Boostly Is More Than a Website Company

4.4 / 5 on Trustpilot from 700+ reviews

“It is far more than a website company. The team actually understand short-term rentals, the build process was organised from the first week, and the coaching and community keep you implementing long after launch.”